Background
Château des Charmes is an iconic Ontario winery with deep roots in Niagara’s wine history. Known for its European-style wines and legacy of quality, CdC has maintained strong local recognition. However, it faces challenges in connecting with a younger audience and establishing a cohesive brand identity in a fast-evolving market. Despite an impressive estate and history, CdC has yet to fully leverage these assets to drive an updated and compelling brand story and consumer experience.
Insights and Outcomes
Launching in 2025
Developing a Cohesive Brand Identity
Through the Brand Engineering Framework, CX&E re-engineered CdC’s core identity, updating its logo, labels, and key messaging to reflect its elegance, authenticity, and relevance.
Driving Awareness through Storytelling
With the 4Ps+CX&E approach, CX&E developed a content strategy to highlight CdC’s heritage, winemaking expertise, and innovative spirit.
Reimagining the Consumer Experience
CX&E is transforming CdC’s estate into a destination with interactive tours, membership offerings, and curated tastings. Through its Brand Engineering Framework, CX&E is optimizing the estate as a platform for storytelling, innovation, and memorable experiences that extend beyond wine tasting.
Strategy
Reinventing Chateau des Charmes
Objective
Reinvent and modernize the brand to drive relevance, engagement, and growth in a competitive wine market.